Figure, Tables, and Exercises.
Acknowledgments.
About the Authors.
Introduction: Before You Take Your First Step.
Step One: Assess Your Organization's Current Fundraising
Efforts.
Step Two: Assess the Fundraising Strengths and Weaknesses of Your
Board Members and Staff.
Step Three: Assemble the Team to Select the Best Fundraising
Strategy.
Step Four: Weigh the Costs and Benefits of the Five Strategies for
Fundraising Success.
Step Five: Choose the Fundraising Strategy That's Right for Your
Organization's Mission.
Step Six: Set Fundraising Goals That Support Your Fundraising
Strategy.
Step Seven: Turn Fundraising Goals into Achievable Objectives.
Step Eight: Choose the Right Tactics for Your Fundraising Strategy
and Goals.
Step Nine: Create a Master Calendar and Keep on Track.
Step Ten: Measure Your Organization's Progress.
Glossary of Key Terms.
How to Use the CD-ROM.
Mal Warwick, consultant, author, and public speaker, is the founder
or cofounder of four affiliated companies: Mal Warwick &
Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and
Response Management Technologies, Inc. These companies provide a
wide range of fundraising and marketing services to nonprofit
clients throughout North America. Warwick is the author or editor
of ten books on the topic of fundraising, including The Five
Strategies for Fundraising Success.
Stephen Hitchcock is president of Mal Warwick & Associates, Inc.
His columns appear regularly in Contributions, and he is a
columnist and contributing editor for the newsletter Successful
Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of
The Hands-On Guide to Fundraising Strategy and Evaluation.
"Fundraising success comes when you pick one fundraising strategy and pursue it with single-minded determination." (New Directions in Philanthropy, 1/02)
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