ALFRED HERMIDA is an associate professor at the University of British Columbia, where his research and teaching focuses on digital journalism, social media and new forms of storytelling. A former BBC television, radio, and online journalist, he has also contributed to The Globe and Mail, The Wall Street Journal, The Times of London, and NPR. Among his numerous awards is a 2015 National Business Book Award and a 2010 Canadian Online Publishing Award for best blog, for Reportr.net. In 2011, he was recognized by the Digi Awards as one of Canada's top three social media mavens.
Winner of the 2015 National Business Book Award
"Insightful." —The Globe and Mail
"[Hermida is] wonderfully clear eyed about contemporary culture. .
. . His lucid, energetic prose demonstrates his reportorial
instincts. . . . As Hermida moves from topic to topic—politics,
marketing, revolutions, labour unrest, etc.—he delivers many . . .
thought-provoking insights." —The Globe and Mail
“This thoughtful and often amusing social history of social media
shows how the abundance of information available today affects how
we understand and give context to world events . . . [This] book
succeeds by using real-life examples—from Tahrir Square to Anthony
Weiner’s sexting mishap.” —Toronto Star
“Tell Everyone is an easy read with lots of takeaway . . . one of
the first books to successfully explain the sharing logic of social
media.” —Digital Journalism
"Hermida does a good job of presenting the happy side of social
media and the effect it has on the world, while still acknowledging
the drawbacks, imperfections, and misunderstandings of what has
become a cultural norm. . . . Tell Everyone is an excellent
read for anyone trying to make sense of the morphed landscape of
technological advancement that we are all living
in." —Vancouver Weekly
"Tell Everyone gives the reader the chance to inhabit what many
think is a tantalising if largely unachievable environment—a world
of reflection and context amid the chaos and opportunity of the
constantly evolving media landscape. Hermida’s work highlights
patterns of failure through the ages and clues about what behaviour
stands the test of time. I found the book a very helpful guide to
understanding the author’s main preoccupation of why we share and
why it matters."
—David Walmsley, Editor-in-Chief, The Globe and Mail
"To share is human. This truth is so obvious that we routinely
overlook it when caught up in competitive games and territorial
defensiveness. But no one running a company, a team or a family
stands a chance of success until they inspire and liberate our
collaborative, communicative instincts. Hermida understands this
and sees it in everything we do, make and build. The technology may
be new but message is eternal: Information—like power—makes its
greatest impact when it is shared." —Margaret Heffernan,
author of A Bigger Prize: How We Can Do Better than the
Competition
"In Tell Everyone Alfred Hermida explores the inverted news
paradigm created by user-generated content and social media. His
investigations give us critical insight into one of the most
disrupted industries of the post internet era. A must read for
anyone who cares about the way we now make and receive our
news." —Michael Tippett, Director, New Products, Hootsuite
Labs
"We all know social media has changed our world but Tell Everyone
is the first serious attempt to analyze what that change really
means. From street protests to relationships to news coverage and
everything in between, Alfred Hermida's fascinating new book
answers the question 'what have we created and are we better off
for it?' #youwanttoreadthisbook." —Peter Mansbridge
"An insightful and compelling look at how the communication and the
distribution of information has changed—now that practically
everyone has their own forum to ‘broadcast’ at their fingertips."
—Kirstine Stewart
“An excellent analysis of how social media is changing social and
media dynamics.” —John Stackhouse, former editor-in-chief of The
Globe and Mail
“A wide-ranging book about what to be aware of, as social media
becomes an increasingly important tool in our work or life. It will
be of interest to you if you’re wondering how social media
specifically impacts entertainment, activism, politics,
international crises, marketing or business.” —New Canadian
Media
“A remarkable book characterized by smart insights, a lively
narrative and impressive research.” —J-source.ca
"A lightning fast read still chock-full of important takeaways.
Whether you’re in public relations, journalism or advertising,
Hermida’s carefully researched tome will help open your eyes to the
hazards and potential inherent in today’s social mediasphere—and
maybe leave you reassessing your next tweet, to boot.”
—Communications @ Syracuse University
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