Table of Contents

SECTION 1 – UNDERSTANDING EVENTS AND TECHNOLOGY; CHAPTER 1 - EVENTS: WHAT THEY ARE AND WHY USE THEM; Concept of event stages: before / during / after; Face-to-face, remote, online and hybrid events; CHAPTER 2 - TECHNOLOGY AND EVENTS; Support / hardware; Communication / software; SECTION 2 – HOW TO CHOOSE AND APPLY TECHNOLOGY INTO YOUR EVENTS: CHAPTER 3 - ORGANIZING THE EVENT (BEFORE); Integrating technology and strategy: a general management perspective; Modern tools for planning and organizing events; How technology can improve the profitability, sales and communication of events; CHAPTER 4 – THE EVENT: How the use of technology in your event allows: Better understanding about the needs of the attendee; Follow up and prompt reactions to the ongoing event through monitoring the attendees; Networking and information exchange: expanding the possibilities; Great feedback about the impact and relevance of the event; Engagement and connections between attendees, sponsors, organizers and suppliers.; Attendees to interact and have a voice.; Maximize the income from the event, saving time and reducing costs; CHAPTER 5 – WHEN THE EVENT ENDS (AFTER); Technologies stretching the organizational and economic life cycle of the events.; How to build up and reinforce relationships throughout the event; Technology as an efficient tool for improving the next event; Index