Change doesn't need to be hard. Just Switch.
Dan Heath (Author)
Dan Heath is a senior fellow at Duke University's CASE center,
which supports entrepreneurs fighting for social good. He lives in
Durham, North Carolina. Dan and his brother Chip have written four
New York Times bestselling books- Made to Stick, Switch, Decisive,
and The Power of Moments. Their books have sold over two million
copies worldwide and have been translated into thirty-three
languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business.
Chip and his brother, Dan, have written four New York Times
bestselling books- Made to Stick, Switch, Decisive and The Power of
Moments. He has helped over 530 start-ups refine and articulate
their strategy and mission. Chip lives in California.
A fantastic book
*Wired*
Witty and instructive
*Wall Street Journal*
Switch is likely to prove invaluable to anyone wanting to make
long-lasting change a reality
*BBC Focus*
Whether you're a manager, a parent or a civic leader, getting
people to change can be tricky business. In Switch, brothers Chip
and Dan Heath - authors of the best-selling Made to Stick - survey
efforts to shape human behaviour in search of what works. Even when
change isn't easy, it's often worth making
*Time*
A must-read
*Forbes*
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.) Copyright 2010 Reed Business Information.
A fantastic book * Wired *
Witty and instructive * Wall Street Journal *
Switch is likely to prove invaluable to anyone wanting to
make long-lasting change a reality * BBC Focus *
Whether you're a manager, a parent or a civic leader, getting
people to change can be tricky business. In Switch, brothers
Chip and Dan Heath - authors of the best-selling Made to Stick
- survey efforts to shape human behaviour in search of what
works. Even when change isn't easy, it's often worth making * Time
*
A must-read * Forbes *
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