Table of Contents

Part 1: Introductory Chapters; Ch 1 Event Creation - A purposeful endeavour; Ch 2 A Stakeholder Centric Emphasis; Part 2: What Does Success Look Like; Ch 3 Interpreting Client / Host Outcomes; Ch 4 What's in it for the attendee?; Ch 5 Understanding Sponsors and Partners expectations; Ch 6 Community Expectations; Part 3: Strategic Event Design: Ch 7 Co-producing the event; Ch 8 Mapping the Experience Journey; Ch 9 Shaping the eventscape; Ch 10 'Mood Food' and Experience at Events; Ch 11 Enlightened Event Marketing; Ch 12 Managing the Constraints; Ch 13 Leveraging The Legacy; Part 4: Evaluation to Innovation: Ch 14 Evidencing the outcomes; Ch 15 Capturing the learning; Ch 16 Co-Innovating the Future; Ch 17 Challenges and Future Agenda