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The Startup Kit
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Table of Contents

WHO THIS KIT IS FOR About the Author Foreword by Lord Young of Graffham Let's Get Started How to Access Your Offers I. PREPARE 1. Coming Up With an Idea 2. Research the Market 3. Write a Plan 4. Register the Company 5. Protect the Brand 6. Take Care of Household Admin 7. Your Tech Setup 8. Working 5 to 9 9. Starting on a Budget and Straightforward Finance II. LAUNCH 10. Create a First Impression 11. Make Sales 12. Make Some Noise! III. GROW 13. Attract Customers Back 14. Focus On What You Do Best and Outsource the Rest 15. Keep the Business in Balance 16. Support The Best of Luck How Enterprise Nation Can Help With Thanks IV. OFFERS & PARTNERS Alibaba.com Bizspace Companies Made Simple FreeAgent Intuit moo.com oDesk PayPal and EKM Regus

About the Author

Emma Jones is a business expert and author, and founder of small business support company Enterprise Nation. Her books include 'Spare Room Start Up', 'Working 5 to 9 ', 'Go Global' and 'Turn Your Talent into a Business'. Following a five year career at an international accounting firm, Emma started her first business at 27, from a spare room in her Manchester apartment. That business was sold 18 months later, and the experience led to Emma's next venture, Enterprise Nation. Its website (www.enterprisenation.com) was launched in 2006 and became the most popular for home business owners in the UK, attracting over 100,000 visitors each month. In seven years, Enterprise Nation has grown into a community of over 75,000 homegrown businesses that find help and support on its website, in its books and at live events. In 2011, the company gave away over "10,000 in funding to UK start-ups, and has recently launched a premium membership scheme, which helps its members promote their businesses and take their venture to the next level. Emma is also a co-founder of StartUp Britain, a national campaign to encourage more people to start a business. In July 2012, Emma was awarded an MBE for services to enterprise. @e_nation @emmaljones @brightwordpub www.enterprisenation.com

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