About the Author

Shannon Marie Lach has been creating and planning events since 2002 and has been hired for event consultation and planning throughout Western New York for businesses, non profits, universities, celebrities, business owners and many more! Once Shannon entered the event industry full-time, she soon realized she also had a passion for teaching and mentoring. Shannon is the Owner/Principal Planner of PEAR, her New York based event planning company. A born innovator and a natural teacher, Shannon embraces social media as the avenue to build a comprehensive voice across multiple platforms for her company. With the continued support of dedicated partnerships, PEAR has grown into the ripe, collaborative event enterprise it is today.