Part I - AN INFORMATION-BASED APPROACH TO FINDING
ANSWERS
Chapter 1 Why Do I Need to Know About Research and Analysis and
What Do They Have to Do with My Career in Sport Management?
Chapter 2 Reading and Understanding Existing Research and
Analytics
Part II - INFORMATION PROCESSES: COLLECTING DATA
Chapter 3 When Information Is Necessary: Approaches to Information
Gathering
Chapter 4 Descriptive Research Design and Method
Chapter 5 Historical and Philosophical Research Method and
Design
Chapter 6 Qualitative Inquiry or Naturalistic Inquiry
Chapter 7 Delphi Study
Chapter 8 Experimental Design: Testing the Effects of a
Variable
Chapter 9 Case Studies: Examining a Solitary Issue in Detail
Chapter 10 Feasibility and Profitability Studies: Determining the
Possible
Chapter 11 Grants and Contracts: Funded Investigations
Part III - USING ANALYTICS TO INTERPRET INFORMATION
Chapter 12 Introduction to the Analytics Scenario and the Data
Analysis Software
Chapter 13 Issues in Analyzing Data
Chapter 14 Descriptive Statistics
Chapter 15 Correlation
Chapter 16 Regression
Chapter 17 t Tests Chapter 18 Analysis of Variance (ANOVA)
Chapter 19 Chi-square Tests
Chapter 20 Protecting Participants and Research Data
Jacquelyn Cuneen is a Professor of Sport Management at Bowling
Green State University, US, where she teaches sport and event
promotion and supervises sport management field experience
students. Her research foci are sport-related advertising and
professional preparation of sport managers. She has authored or
co-authored more than 50 scholarly and professional articles for
numerous journals. She has served in various elected and appointed
offices for NASSM, the Sport Marketing Association, and the Ohio
Association for HPERD.
David A. Tobar is an Assistant Professor at Bowling Green State
University, US. His research interests include personality and
well-being in athletes, exercisers, and sport fans. In addition, he
is the Co-Director of the Exercise and Sport Psychology Laboratory.
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