Table of Contents

Contents: Let's get used to it, it is fashion! Slow fashion Fast Fashion Trends Online Marketing & PR The role of the consumer Resources Design concepts & strategies Slow fashion in Berlin Status quo

About the Author

Born in 1981 in Duisburg, Germany, Anne Theresia Wanders was trained as a women's tailor, before completing her studies in Fashion Design at the Kunsthochschule Berlin-WeiA ensee (Berlin-Weissensee Academy of Art and Design). Since 2005 she has worked voluntarily in the fields of media relations, fashion show organisation and sponsor acquisition. Since 2008 she has been involved with the IMG / Mercedes Benz Fashion Week Berlin. She has completed internships at Van Laack, Monchengladbach and Alexander McQueen, London. She is now working on her graduate fashion collection project.