About the Author

ElayCohen is the author of"SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed"and the co-founder of SalesHood a software as a service platform and community for sales professionals. Elayis the former Senior Vice President of Sales Productivity atsalesforce.com. Recognized as the company s 2011 Top Executive, he ran the teams that executed sales training, onboarding and deal support for thousands of salespeople. He also created the Partner Relationship Management category. He lives with his family in San Francisco. "