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The Rise of the Consumer in Modern China

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Chapter One: Theoretical Viewpoint, Research Framework and Methodology
Chapter Two: Institutional Arrangement of the Ascetic Society
Chapter Three: Asceticism in the Main Structure of Society
Chapter Four: Transformation Towards a Consumer Society
Chapter Five: Transformation of the Social Structure and Rise of Consumerism
Chapter Six: Conclusion and Discussion.

About the Author

Ning Wang, Sun Yat-Sen University.

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Chinese Consumer Books

Chinese Consumer

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