BRYCE G. HOFFMAN is a bestselling author, speaker and consultant who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the worlds of business and the military. Before launching his international consulting practice in 2014, Hoffman was an award-winning financial journalist who spent 22 years covering the global automotive, high-tech and biotech industries for newspapers in Michigan and California. He writes a regular column on leadership and culture for Forbes.com and regularly appears on television and radio shows in the United States and around the world.
"Red teaming provides the specific tools and a reliable process to
continuously improve your management system and business plan to
adapt and thrive in our rapidly changing world."
--Alan Mulally, retired president and CEO of Ford Motor Company and
Boeing Commercial Airplanes "Red teaming is a vital way for leaders
to get the honest answers and alternative perspectives they need to
plan better and make their strategies succeed."
--Marshall Goldsmith, bestselling author of Triggers
"American Icon was one of the most significant business books ever
written, and Red Teaming is further proof that Bryce Hoffman is one
of the great business writers and thinkers of our time. This is a
book that every business and team needs to read NOW!"
--Jon Gordon, bestselling author of The Energy Bus and You Win in
the Locker Room First "Red teaming has sparked so many creative
ideas that are directly helping our Dale Carnegie business right
now. I'm grateful to Bryce Hoffman for writing this book and
sharing these key learnings!"
--Joe Hart, president and CEO of Dale Carnegie & Associates, Inc.
"Another home run for Bryce Hoffman. Red teaming methods correct
overconfidence and impulsive decision-making--just what we need
today. Hoffman describes the methods plus the stories that make
them come to life."
--Gary Klein, PhD, senior scientist, MacroCognition, LLC, and
author of Sources of Power
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