Online promotion as befits this book, featuring events in Second Life. Targetted review copy mailing to bloggers.
Born in Liverpool in 1971, De Abaitua studied under Malcolm Bradbury and Rose Tremain at the University of East Anglia and worked as Will Self's amanuensis before joining The Idler magazine as Deputy Editor (he remains Editor at Large) and was also Literary Editor of Esquire magazine. He has contributed to a number of anthologies including the bestselling 'Disco Biscuits' (Sceptre) and 'Retro Retro' (Serpent's Tail), and has reviewed for and contributed widely to The Guardian and The Observer, among others. He wrote and presented an documentary series on British Science Fiction for Channel 4, and is now the Editor of Channel 4's film review site, where he launched the internet-only film review TV show, Movie Rush, which is at the cutting edge of internet media. He also contributed creatively to marketing strategy for Big Brother, The Simpsons, Ali G and other programmes.
'Lewes, Sussex, where this column began all those horned moons ago. As I walk from the station under another horned moon I spy, standing outside a cosy looking pub, the cuddly dolmen of Matthew De Abaitua. Thirteen years ago, Matthew - who is now a talented novelist in his own right - spent a six-month sojourn as my live-in amanuensis and secretary. It was a thankless task: so far as I can remember I was completely spark-a-loco. We were living in a tiny cottage in Suffolk, and I was given to harvesting opium from the poppies that grew wild in the field margins, then driving my Citroen deux-chevaux across the same fields, solely by the light of a horned moon, Matthew placidly crammed into the passenger seat." Will Self in the Independent.
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