Introduction
Philosophical Assumptions and Interpretive Frameworks
Designing a Qualitative Study
Five Qualitative Approaches to Inquiry
Five Different Qualitative Studies
Introducing and Focusing the Study
Data Collection
Data Analysis and Representation
Writing a Qualitative Study
Standards of Validation and Evaluation
“Turning the Story” and Conclusion
John W. Creswell, PhD, is a professor of family medicine and senior
research scientist at the Michigan Mixed Methods Program at the
University of Michigan. He has authored numerous articles and 30
books on mixed methods research, qualitative research, and research
design. While at the University of Nebraska-Lincoln, he held the
Clifton Endowed Professor Chair, served as Director of the Mixed
Methods Research Office, founded SAGE’s Journal of Mixed Methods
Research, and was an adjunct professor of family medicine at the
University of Michigan and a consultant to the Veterans
Administration health services research center in Ann Arbor,
Michigan. He was a Senior Fulbright Scholar to South Africa in 2008
and to Thailand in 2012. In 2011, he co-led a National Institute of
Health working group on the “best practices of mixed methods
research in the health sciences,” and in 2014 served as a visiting
professor at Harvard’s School of Public Health. In 2014, he was the
founding President of the Mixed Methods International Research
Association. In 2015, he joined the staff of Family Medicine at the
University of Michigan to Co-Direct the Michigan Mixed Methods
Program. In 2016, he received an honorary doctorate from the
University of Pretoria, South Africa. In 2017, he co-authored the
American Psychological Association “standards” on qualitative and
mixed methods research. In 2018 his book on “Qualitative Inquiry
and Research Design” (with Cheryl Poth) won the Textbook and
Academic Author’s 2018 McGuffey Longevity Award in the United
States. He currently makes his home in Ashiya, Japan and Honolulu,
Hawaii.
Cheryl N. Poth, PhD, has been a faculty member of the Centre for
Research and Applied Measurement and Evaluation within the
Department of Educational Psychology in the Faculty of Education at
the University of Alberta since 2008. In this role, she has
developed and taught graduate-level research methods and program
evaluation courses in addition to supervising and mentoring
students, faculty, and community members in qualitative,
quantitative, and mixed methods research. Dr. Poth has an adjunct
appointment in the Faculty of Medicine and Dentistry and serves as
the methodologist on several cross-disciplinary research teams. She
has been principal investigator for projects and grants funded
federally (e.g., Social Sciences and Humanities Research Council
and Physiotherapy Foundation of Canada), provincially (e.g.,
Alberta Education and Alberta Centre for Child, Family and
Community Research and Alberta Advisory Committee for Educational
Studies), and locally (e.g., University of Alberta and School
Boards). She has authored over 30 peer reviewed journal articles
and served as guest co-editor of two special issues of the
International Journal of Qualitative Methods. In addition to more
than 100 conference and 25 workshop presentations, she served as
co-chair of the 2013 Advances in Qualitative Methods Conference
(AQM). She has led research methods workshops with diverse
audiences; for example, at the International Institute of
Qualitative Methods’ Thinking Qualitatively Series. She is a
current editorial board member of the International Journal of
Qualitative Methods and the Journal of Mixed Methods Research. In
2013, she was recognized with the Provost’s Award for Early
Achievement of Excellence in teaching, and won the McGuffey
Longevity Award in 2018, followed by the Most Promising New
Textbook Award in 2020 (TAA).
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