Table of Contents

Public Relations, Intereffication and Trust.- Public Relations Theory: The Reconstructive Approach.- The Intereffication Model: Theoretical Discussions and Empirical Research.- Trust and Credibility — Prerequisites for Communication Management.- Advancements in Communication Management.- Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication.- Organization and Communication: An Integrative Approach to Public Relations and Communication Management.- Organizational Communication and Public Relations: A Conceptual Framework for a Common Ground.- The True, the Good and the Beautiful: Reputation Management in the Media Society.- Internal Communication and Leadership.- Internal Communication as Management of Trust Relations: A Theoretical Framework.- Evaluating Strategic Communication: Theoretical and Methodological Requirements.- Political Public Relations: Research on its Success and its Influence on German Media Coverage.- Public Relations and Public Diplomacy: Some Conceptual Explorations.- Communication Management, Organizational Communication and Public Relations: Developments and Future Directions from a German Perspective.- European Perspectives in Communication Management.- Reflection: Legitimising Late Modernity.- Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique.- Public Relations and Power: How Hard is Soft Power?.- Intangible Assets and Communication.- Glocalising Public Relations and Crisis Communication: Bridging Gaps of Trust in Multicultural Societies.- Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace?.- Communication Management in Europe — Challenges and Opportunities.- International Challenges for PublicRelations.- Excellence Theory in Public Relations: Past, Present, and Future.- Rhetorical Perspective and Public Relations: Meaning Matters.- Reconsidering Strategic Corporate Social Responsibility: Public Relations and Ethical Engagement of Employees in a Global Economy.- Linking Stakeholder Relationships and Corporate Reputation: A Public Relations Framework for Corporate Sustainability.- Situating Science: Public Relations, Status, and Theoretical Trends.- Globalization and Public Relations.

Promotional Information

Major contribution to the trans-national debate on public relations research

About the Author

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Reviews

"Den Herausgebern ist es [...] gelungen, zukunftsweisende Beiträge der Kommunikationsmanagement- und PR-Forschung und deren nationale sowie internationale Vertreter in einem Band zusammenzuführen, der konzeptionell überzeugt und den derzeitigen nationalen und internationalen Forschungsstand einfängt." www.pr-guide.de, 19.06.2009