Table of Contents

SECTION ONE: PERCEPTION, MEMORY, AND CONTEXTCHAPTER 1: Selective PerceptionCHAPTER 2: Cognitive DissonanceCHAPTER 3: Memory and Hindsight BiasesCHAPTER 4: Context DependenceSECTION TWO: HOW QUESTIONS AFFECT ANSWERSCHAPTER 5: PlasticityCHAPTER 6: The Effects of Question Wording and FramingSECTION THREE: MODELS OF DECISION MAKINGCHAPTER 7: Expected Utility TheoryCHAPTER 8: Paradoxes in RationalityCHAPTER 9: Descriptive Models of Decision MakingSECTION FOUR: HEURISTICS AND BIASESCHAPTER 10: The Representativeness HeuristicCHAPTER 11: The Availability HeuristicCHAPTER 12: Probability and RiskCHAPTER 13: Anchoring and AdjustmentCHAPTER 14: The Perception of RandomnestCHAPTER 15: Correlation, Causation, and ControlCHAPTER 16: Attribution TheorySECTION FIVE: THE SOCIAL SIDE OF JUDGMENT AND DECISION MAKINGCHAPTER 17: Social InfluencesCHAPTER 18: Group Judgments and DecisionsSECTION SIX: COMMON TRAPSCHAPTER 19: OverconfidenceCHAPTER 20: Self-Fulfilling PropheciesCHAPTER 21: Behavioral TrapsAFTERWORD: Taking a Step Back

Reviews

"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701