Table of Contents

CHAPTER ONE
Participation is the X Factor

CHAPTER TWO
No Such Thing as a Traditional Consumer

CHAPTER THREE
Emotion is the Gateway to Curiosity

CHAPTER FOUR
Originality Only Happens Once

CHAPTER FIVE
Make Me Look Good, Make Me Feel Good, Keep Me Entertained

CHAPTER SIX
Play for Keeps

CHAPTER SEVEN
There's No Such Thing as Branded Content

CHAPTER EIGHT
Sharing is Caring

CHAPTER NINE
Not Your Target Market, It's Your Target's Market

Promotional Information

-National PR coverage including Ad Week, Forbes, other top publications
-Recent hit in Business Insider – 2.5mm views: http://www.businessinsider.com/top-100-millennial-brands-2016-8 -Author speaking tour, dozens of appearances ongoing for 2017 and 2018.
-Pre-promotion web site linked to a free top 100 brands report
-Website for book at www.participationgame.com posts bi-weekly blogs and industry updates
-E-mail campaign for the book, reaching out to 2,000+ personal contacts. Book sales links to include IndieBound, Amazon, B&N, AWBC as appropriate.
-Robust Influencer marketing program
-Targeted Linked-in content ads

About the Author

Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus – and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis. Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus – and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis.