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The New Sport Management Reader
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Table of Contents

Foreword; Introduction; Rupture: Promoting Critical & Innovative Approaches to the Study of Sport Management; Hockey Capital: Approaches to the Study of the Sports Industry; Feminist & Gender Research in Sport & Leisure Management: Understanding the Social-Cultural Nexus of Gender-Power Relations; Addressing Epistemological Racism in Sport Management Research; Urban Regimes & Sport in North American Cities: Seeking Status through Franchises, Events, & Facilities; Sport & the Repudiation of the Global; The Four Domains of Sport Marketing: A Conceptual Framework; Sporting Sign Wars: Advertising & the Contested Terrain of Sporting Events & Venues; Expressing Fenway: Managing & Marketing Heritage within the Global Sports Marketplace; From Beckham to Ronaldo: Assessing the Nature of Football Player Brands; Dangerous Liaisons: How Can Sports Brands Capitalize on the Hip Hop Movement?; Supporters, Followers, Fans, & Flaneurs: A Taxonomy of Spectator Identities in Football; A Model to Explain Support in Spanish Football; El Rey de Los Deportes: Bodies, Business, & Border Identities in Mexican Baseball; Us & Them: Australian Professional Sport & Resistance to North American Ownership & Marketing Models; Mechanisms of International Influence on Domestic Elite Sport Policy; Policy Transfer, Lesson Drawing, & Perspectives on Elite Sport Development Systems; Change & Grassroots Movement: Reconceptualizing Womens Hockey Governance in Canada; Sport, Human Rights, & Industrial Relations; Sport & the Transnationalizing Media Corporation; Recovering (from) Janet Jacksons Breast: Ethics & the Nexus of Media, Sports, & Management; Corporate Training: Identity Construction, Preparation for the Sydney Olympic Games & Relationships between Canadian Media, Swimmers, & Sponsors; The Juxtaposition of Sport & Communication: Defining the Field of Sport Communication; The Influence of Policy Makers Perceptions on Sport-Tourism Policy Development; Modern Sport & Olympic Games: The Problematic Complexities Raised by the Dynamics of Globalization; Assessing the Impact of Sports Mega-events in Transition Economies: EURO 2012 in Poland & Ukraine; Can New Orleans Play Its Way Past Katrina? The Role of Professional Sports in the Redevelopment of New Orleans; A New Social Movement: Sport for Development & Peace; Reaching the 'Hard to Reach': Engagement, Relationship Building, & Social Control in Sport-based Social Inclusion Work; Women & Children First? Child Abuse & Child Protection in Sport; Index.

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