About the Author

Paul Gillin is an award-winning writer and a content marketing consultant who specialises in technology and new media. He has written numerous articles for leading technology publications and travels the country as a speaker on social media and optimising online channels as marketing tools. Dana Gillin is an editor and a website builder with a background in technology and business. The former editor at TechTarget, she launched the company's successful Expert Answer Center website. They live in Framingham, Massachusetts.

Reviews

""Gillin makes a persuasive case for companies' reaching out to bloggers--they are still seeking information, and many are embracing social media."" "" --The Wall Street Journal""