Table of Contents

Chapter 1  Do Your Homework   1
Job Tips 4
Research People   5
   Rapportive   7
   Events and Conferences   8
Chapter 2  It Starts with a Coffee   17
Cold-Calling   18
The Coffee   20
The Meeting   21
Follow-Up   22
Laid Off and Networking   23
The New Kid in Town   24
Chapter 3  Your Home on the Web Needs More Than a Welcome Mat   29
About.me   30
Flavors.me 32
Blogging   33
   Tumblr   34
   Blogger   34
   WordPress   35
Editorial Calendar   37
Commenting   38
   Livefyre   38
   IntenseDebate   38
   Disqus   39
Blogger Tips   40
   Know Why 40
   Know Your Audience   40
   Stick to Your Schedule   41
   Encourage Conversation   41
   Consider Moderation 41
   Be Yourself   42
   Use Social Sharing   43
   A Picture Tells a Thousand Words   43
   Increase Traffic with Search Engine Optimization   44
Chapter 4  Grow Your Network Before You Need It: LinkedIn   47
Creating Your Profile   48
Using Google’s Contextual Targeting Tool   49
There’s an App for That   50
Start Connecting   52
Requesting Connections   54
Promoting Your Profile   54
Taking Advantage of Endorsements   55
Adding Recommendations   55
Writing Recommendations   56
Sharing Great Content   57
Joining Groups   57
Creating a LinkedIn Group   58
   Setting Rules   59
Seeing Who’s Been Snooping on You   60
   Basic Profile Analytics   61
   Additional Information   61
   Advanced Search   62
Looking for Work?   62
Creating Partnerships for Your Company   63
LinkedIn Company Pages   64
Generating Leads for Your Company   66
Backing Up   67
LinkedIn Signal   67
LinkedIn Connection Update   68
Grow Your Network Before You Need It   69
Chapter 5  Building a Network, 140 Characters at a Time: Twitter   71
Background   72
The Basics   72
Types of Tweets   73
   Inspirational   73
   Informative   73
   Advocating   74
   Entertaining   75
Brevity and Direct Messages   75
Retweets   76
Hat Tips   76
Goals   76
Finding Interesting People   77
   Calvin Lee @mayhemstudios   77
Be Careful, Be Healthy   78
Twitter Is a Cocktail Party   79
   Keep Self-Promotion to a Minimum   79
   Introduce People You Admire to One Another   79
   Make Quality Small Talk   80
   Find the People You Have Things in Common With   80
   Listen Carefully   80
   Follow Up   80
Creating and Following Lists   81
Advanced Search   82
Gary Vaynerchuck @garyvee   83
Hashtags and Twitter Chats   84
Twitter Tools   87
   HootSuite   87
   Commun.it   87
   Buffer   87
   Bit.ly   88
   Tweet Grader   88
   Twitter Counter   88
   Tweetbot   89
   Plume   89
Tweet-Ups   89
Twitter for Business   90
Connecting from a 1972 VW Bus   91
Think Before You Tweet   92
Think Before You Let Others Tweet for You   92
Say Hello   93
Chapter 6  One Billion People Can’t Be Wrong: Facebook   95
Your Profile   96
What Your About Section Tells Me   97
What Are You Sharing?   97
Friend Requests   97
Don’t Abuse Your Friends   99
Privacy Settings and Tips   99
Liking Brands   100
Interest Lists   101
Smart Lists   101
Company Smart Lists   102
Groups   102
   Creating a Group   103
   Secret   103
   Closed   103
   Open   103
Happy Birthday!   104
Follow   105
Photos Albums   105
Growing Your Network   105
   Networking Apps   106
Facebook for Business   107
Facebook Pages   108
   Creating a Facebook Page   109
Follow the Rules   110
Facebook Page Tips   110
Facebook Insights   111
Page Posts   112
Facebook EdgeRank   112
Facebook Ads   113
Promoted Posts   113
Apps for Your Page   114
Grow Your Network Using Facebook   115
Chapter 7  Still Growing and One to Watch: Google+   117
Is Google+ for You?   118
Getting Started   119
Circles   120
Overbearing by Oversharing   122
Hangouts   122
Hangouts On Air   124
Communities   125
Google+ Pages   127
Google: The World’s Largest Search Engine   127
Google+ Local   128
Give Google+ a Try   129
Chapter 8  Content Is the Glue That Binds Us Together    131
Rolling and Shooting: Content Through Video and Photography   132
Instagram 133
How Do You Network on Instagram?   134
Flickr   135
Creative Commons   136
YouTube   137
   Not Everyone Can Be a YouTube Celebrity   137
YouTube for Business   139
   McDonalds Canada “Our Food. Your Questions.”   139
Network with the People Around You: Foursquare   140
Location, Location, Location: Yelp   142
Pinterest   142
   Pinterest for Business   143
StumbleUpon   145
SlideShare   146
   Slideshare for Business   147
   Podcasting   147
   Creating Your Own Podcast   149
   Networking with Your Podcast   150
Content Is the Glue   151
Chapter 9  If You Build It, They Will Come: Organizing Events   155
Organizing BarCamp Nashville   156
   Your Event Site   157
   Event Size   158
   Determining Budget 158
   Soliciting Sponsors   158
   Showing Value to Sponsors   159
   Promoting Your Event   159
   Location Selection   160
Organizing PodCamp Nashville   161
Local Events and Mixers   162
   Geek Breakfast   162
   Nashcocktail   163
Doing Some Good   165
Organizing Meetups for Business Networking   166
Serving as the Connector   167
Organizing Paid Conferences   167
Getting Started   168
Chapter 10  Listen Better. Remember More.   169
L.I.S.T.E.N.   170
   Look Interested; Get Interested   171
   Involve Yourself by Responding   172
   Stay on Target   173
Test Your Understanding   174
   Evaluate the Message   175
   Neutralize the Feelings   176
Remember Names   177
Remember Faces   178
Refer to Smart Phones and Social Networks 180
Gain Trust, Respect, and Knowledge   180
Chapter 11  Business Cards That Rock and When to Use Them   183
Rules of Engagement   184
Importance of Knowing Your Audience   185
One Card to Rule Them All 186
A Card for the Occasion   187
Effective Design   188
Personal Photos on Cards   189
QR Codes   190
NFC Chips   191
Apps to the Rescue   192
   CardMunch by LinkedIn   192
   Hello by Evernote   193
   Bump   193
   Voice Recorder   193
   Alternatives if You Don’t Use a Smart Phone   194
Follow-Up   194
Personal Style   194
Chapter 12  We Live and Die by Our Database   197
Size Doesn’t Matter   198
Caring For and Nurturing Your Database   198
Software Suggestions   199
   Nimble   199
   WriteThat.Name   200
   Gmail and Outlook   200
   Boomerang   200
   LinkedIn   201
   Choose What Works for You   201
Protecting Your Database   201
Backing Up   202
   Backing Up Facebook   202
   Backing Up Twitter Tweets   203
   Backing Up LinkedIn   203
Creating Email Newsletters   204
Checking Back, Checking In   204
Change Is Guaranteed   205
Chapter 13  Strong Relationships Lead to Success   207
Meeting in Real Life   209
They Will Use the Web to Learn About You   210
Networking for Introverts   211
Rekindling Conversations   212
What You Should Do Now   213
Index 215

About the Author

Dave Delaney is a recognized leader, consultant, and speaker on digital marketing, social media strategy, and business networking.

Delaney began his career in marketing, promotions, and publicity in Toronto, Ontario, Canada working in performing arts publicity and marketing, newspaper promotions, and broadcast television marketing. In Nashville, Tennessee, his career switched to technology-focused companies where he managed digital marketing efforts focusing on social media strategy and execution.

He hosted one of the first parenting podcasts from 2005[nd]2008, and he has been blogging for nearly a decade.

Dave co-founded two annual unconferences, PodCamp Nashville and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the United States, Canada, South Africa, and Australia.

In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. Dave Delaney has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean, and Mashable.

Delaney frequently speaks at private events, functions, and public conferences. Engagements include South by Southwest Interactive, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore, PodCamp Toronto, BarCamp Nashville, and PodCamp Nashville.