1.Introduction / Personal philosophy
2.Shop space
3.Tools (power and hand): Power -- Drill Press,Bandsaw, Planer;
Hand -- Bench Planes; Joinery Plane; Saws; Chisels
4.Marking and measuring tools and techniques: Squares; Marking
Knife; Compass; Dividers; Straight Edge; Combination Squares
5.Practical sharpening and tool maintenance
6.Projects: Saw bench; Nicholson-inspired workbench; Shooting
board/bench hook; Shop mallet; Small hanging cabinet
7.Summary
Publicity
Author to appear and demo at: Woodworking in America Conference,
Sept 29 -30, 2015; Rosewood Studios, Fall 2015; The Woodworking
Shows, Fall 2015; Craftsy Videos, Fall 2015.
National print media: Woodcraft Magazine – 125,000 circ.; Fine
Woodworking – 160,000 circ.; Woodworker’s Journal – 140,000 circ.;
Woodshop News – 52,000 circ.; Canadian Woodworker – 110,000 circ.,
Popular Mechanics – 500,000 circ.
Blogs targeting woodworking such as: Rosewood Studio, The Unplugged
Woodworker, The Wood Whisperer, Close Grain, Modern Woodworker’s
Association, Woodworking for Mere Mortals, The Drunken Woodworker,
American Craftsman Workshop, Woodcraft, Canadian Woodworking, Fine
Woodworking Knots, Matt’s Basement Workshop, Stumpy Knubs
The Minimalist Woodworker website will feature book; email blasts
to 20,000 subscribers
Lee Valley Tools will feature book; email blasts to 200,000
subscribers
Rosewood Studio website will feature book; email blasts to 50,000
subscribers
Social Media promotion through: Facebook --
https://www.facebook.com/theminimalistwoodworker; Twitter –
https://www.twitter.com/theminimalistwoodworker;
Advertising - Confirmed: Print in Candian Woodworker, Woodcraft
Magazine, Publishers Weekly, Library Journal; Online advertising on
Canadian Woodworker, Woodcraft.com, TheDrunkenWoodworker.com
Advertising - Targeted: Print in Fine Woodworking, Woodworker’s
Journal, Popular Woodworking, Canadian Woodworking…Online on
TheWoodWhisperer and other top blogs, Publishers Weekly, Shelf
Awareness
Promotion - Confirmed on The Minimalist Woodworker.com (author),
Rosewood Studios.com, Highland Hardware, and Woodcraft.com
Website publicity and book give-away on: Rosewood Studio, The Wood
Whisperer, The Drunken Woodworker, Fine Woodworking.com,
Woodworking for Mere Mortals, Woodworker’s Journal, Canadian
Woodworker.com, American Craftsman Workshop, and other top 50
websites.
Niche marketing to: Students at Rosewood Studio and other
woodworking schooks, Attendees of The Woodworking Shows,
Woodworking In America Conference, Maker Faires, Modern Woodworking
Association Events/Symposiums,
Email blasts to nationwide woodworking clubs
Before he jumped into the world of woodworking, he served in the
Royal Canadian Army for 14 years in the Royal Canadian Horse
Artillery. After leaving the RCA on a honorable discharge, he
studied furniture design/making at Rosewood Studio and learned from
some of the best in the business, including Garrett Hack and Chris
Schwarz. After finishing up his studies, Vic owned his own studio
while working part-time at Rosewood as an instructor and craftsman
in residence before eventually becoming an editor at Canadian
Woodworking magazine.
Vic now has what might be one of the coolest jobs in woodworking:
he serves as Technical Advisor at Lee Valley Tools. He also builds
what he wants, when he wants in his minimalist workshop. Learn more
about Vic and check out his blog, latest projects, and other cool
stuff at the Minimalist Woodworker
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