About the Author

Chae is a recognized strategic digital media professional with extensive experience developing and managing new media, advanced technologies, and convergent businesses. With his in-depth knowledge of the interactive channel and social business, Chae has successfully tackled challenges for industry-leading companies including Toyota Motors, Cisco, Bank of America, EMC, and YUM Brands. Chae is the Founder and Managing Partner at RowHouse, a Media Design Firm. Chae's passion for the last 12 years has been the Internet. Most recently, he has taken on a 4-year investigation into how a reputation online has become an integral part of building and managing a successful brand.