Table of Contents

CONTENTS

...for Entrepreneurs

About the author

Introduction

PART ONE: YOUR MARKETING MINDSET

            1: Are you ready for the marketing challenge? 

            2: Do you have a powerful marketing mindset?   

            3: Why should they pick you?

            4: Who are your customers and where can you find them?  

            5: You know you’re good – how will they?

PART TWO: YOUR MARKETING TOOLBOX

            6: How to tell your story so they’ll buy

            7: New media, new opportunities (if you know how)       

            8: Old media: opportunities for contrarians     

            9: You’re wasting half your marketing money. But which half?               

            10: Networking made easy (or at least easier)      

            11: The power of outsourcing           

PART THREE: PUTTING IT ALL TOGETHER

            12: Create your one-year marketing plan in 60 minutes             

            13: Now just do it!

Index       

About the Author

Jurgen Wolff is the author of the highly successful FOCUS and also Your Writing Coach and Do Something Different, a collection of 100 case studies of innovative marketing.He has also written many articles, including a personal development column for the Times Educational Supplement.

Jurgen teaches workshops on creative marketing, personal development, time management, and writing around the world. He lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands.