Table of Contents

Contents
Foreword

• Part I: Introduction to Assessing Business Opportunities
• Assessing Business Opportunities: An Overview
• Strategic Management and Planning
• Part II: External Analysis
• Market Demand Analysis
• Competitive Analysis
• Part III: Financial Analysis
• Revenue and Cost Analysis
• Profitability Analysis
• Part IV: Internal Analysis
• Feasibility Analysis--Summary and Action Plan
• Appendix
• Section I: Opportunity Analysis--Travel Trailer Park
• Section II: Opportunity Analysis--Rollco Packing Company
• Section III: Opportunity Analysis--Urethane Impellers
• Index

About the Author

Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul