Brian Sheehan is Associate Professor of Advertising at the S.I.
Newhouse School of Public Communications, Syracuse University.
Previously he was with global creative powerhouse Saatchi & Saatchi
for 25 years, with CEO roles at Team One Advertising in Los Angeles
and at Saatchi & Saatchi Australia and Japan. Loveworks follows
Brian's books Basics: Online Marketing (2010) and Basics: Marketing
Management (2011, both AVA, London). He has been published in
Advertising Age, the Journal of Advertising Research, and in
several peer-reviewed books and journals. In 2011 Brian was
presented with the coveted Teaching Excellence Award by the
Newhouse School's graduating class.
Kevin Roberts is a creative business leader and iconoclast whose
current career roles include Executive Chairman of Saatchi &
Saatchi, one of the world's most iconic advertising brands, and
Head Coach of Publicis Groupe, the world's third largest
communications group. He was previously CEO Worldwide of Saatchi &
Saatchi (1997-2014), and has held leadership positions at Gillette,
Procter & Gamble and Pepsi-Cola throughout the world. His business
books include the groundbreaking Lovemarks: The Future Beyond
Brands (powerHouse Books, 2004) published in 18 languages. Kevin
Roberts is Honorary Professor of Creative Leadership at Lancaster
University, Honorary Professor of Innovation and Creativity at the
University of Auckland Business School, and Honorary Professor of
Leadership and Innovation at the University of Victoria (B.C.)
School of Business. He advises national organizations and global
brands across commerce, media and sport. He lives in New York City
and Arizona USA, Auckland New Zealand, and Grasmere in England's
Lake District. In 2013 he was made Companion of the New Zealand
Order of Merit.
"In Loveworks Brian Sheehan passionately illustrates the value in
building a circle-of-trust with the consumer. In the 2010s, the
fundamentals of marketing remain the same: "Love thy consumer!"
Loveworks makes this abundantly clear and informative to any
marketing director. There is page after page of proof that
investing in a deep emotional connection with your loyalist is
rewarded in driving your brand's objectives."
-Gary Schwartz, author of "The Impulse Economy and Fast Shopper,
Slow Store" "In a world of data driven approaches to branding and
marketing, it's refreshing to get back to the emotional connections
that connect consumers with products and brands. Sheehan's book is
a fabulous addendum to Kevin Roberts' work and a must read for
anyone seeking to understand how companies can win in the
marketplace through emotional rather than purely rational
approaches"
-Paul Argenti, Professor of Corporate Communication, Tuck School of
Business at Dartmouth, Graduate Business School, Hanover, New
Hampshire USA
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