Table of Contents

Chapter 1: Introduction - Why do you want to do a startup anyways?

Chapter 2: Failing To Start – What’s stopping you?

Chapter 3: Your Idea Sucks – How would you know?

Chapter 4: Failing to Launch – Again, what’s stopping you?

Chapter 5: Nobody Cares – What can you do about it?

Chapter 6: Somebody Cares – Yippee, now what?

Chapter 7: Oops - We ran out of Money.

Chapter 8: I got sued – It can happen to you.

Chapter 9: Help, I’m sinking – controlling growth.

Chapter 10: The press hates me – bad reviews.

Chapter 11: Beyond just one product – scaling up.

Chapter 12: I got fired, and I’m the Founder & CEO- How did this happen?

Chapter 13: Sold! - Now what?

About the Author

Dr. Harlan T. Beverly, The University of Texas at Austin, USA