Introduction 5
Máximo Bomchil
M&M Bomchil
Christoph H Vaagt
Law Firm Change Consultants
General aspects of law firm strategies
Strategy in law firms – what it is and why we should care 11
Bente R Løwendahl
BI Norwegian Business School
The role of professional ethics in shaping law firms’ strategy
21
Tomasz Wardyn´ski
Wardyn´ski & Partners
Easy and difficult at the same time: some general considerations on
law firm strategy 29
Peter Kurer
BLR & Partners AG
Drivers of change – driving strategy in law firms 45
Mats Anderson
Linklaters; clear blue water
Trends in the legal industry: a US perspective 55
David Barnard
Miriam Herman
Blaqwell
Emerging market response to trends shaping the legal market 77
Irina Paliashvili
RULG-Ukrainian Legal Group, PA; CIS Local Counsel Forum
Resource side strategies
Resource-based approach to strategy 85
Dina Gracheva
Dow Chemical
Introducing a balanced scorecard in a multijurisdictional
partnership 93
Peter Oberlechner
Wolf Theiss
Career paths in law firms – the need for flexibility 105
Jaime Fernández Madero
Fernández Madero Consulting
Strategic challenges of new firm leadership 117
Patrick J McKenna
McKenna & Associates Inc
Crafting and executing better strategy: emerging systems and
structures in law firms 123
Rob Millard
Venturis Consulting Group LLP
Improving efficiency in law firms in times of flat turnover and
increasing costs 139
Ashley Balls
LegalBestPractice
Market side strategies
Law firm strategy: serving the results-driven in-house law
department 153
Richard Given
HSBC
Paul Lippe
OnRamp Systems
Professionalising pricing and procurement processes 163
Silvia Hodges Silverstein
Columbia Law School; Fordham Law School; TyMetrix Legal
Analytics
The changing relationship between clients and law firms 175
Mark Jones
Addleshaw Goddard LLP
How to screw up your international expansion: a 15-step guide
191
Robert C Bata
WarwickPlace Legal LLC
How to merge: lessons from 20 years of law firm mergers 203
Lisa R Smith
Fairfax Associates
What can your firm do to win and keep clients today? 215
E Leigh Dance
ELD International LLC
Corporate reputation: definitions and dimensions 223
Will Harvey
University of Exeter Business School; Centre for Corporate
Reputation, Saïd Business School, University of Oxford
Tim Morris
Centre for Corporate Reputation, Saïd Business School, University
of Oxford
Michael Smets
Novak Druce Centre for Professional Service Firms, Saïd Business
School, University of Oxford
Reputation and relationship capital of law firms 235
Philip Rodney
Burness Paull
About the authors 245
The book emphasizes the market and resource side of law firm
management, pointing out new ways to look at, think about and carry
out the right strategies with a view to staying a step ahead of
competitors.
*Richmond Green Chambers*
Each chapter is a stand-alone gem and yet a fully integrated part
of the jig-saw, which becomes a beautifully illustrated pictorial
sculpture, when all the chapters pieced together to form the
unified whole.
*The PEP Partnership LLP*
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