Chapter One: What the World Needs Now
Chapter Two: The Godplayer
Chapter Three: Spontaneity
Chapter Four: Impromptu
Chapter Five: The Social Network
Chapter Six: The Group and the Self
Chapter Seven: Sensitivity Goes to War
Chapter Eight: The Humanists
Chapter Nine: The Great Crossover
Chapter Ten: Six Degrees from J.L.
Afterword: A Role Reversal
Co-op available
Significant bound galley printing. Additional eGalley distribution
to media, booksellers, and librarians through Edelweiss
National print, public radio, and online campaigns, including a
special focus on Jewish-interest media and popular science and
psychology publications. We will also seek high-profile author
op-ed placements around the time of publication
Tour will include public events at the University of Pennsylvania,
New York University, bookstores in Washington, DC, and more places
TBD as the author’s lecture circuit appearances are scheduled. The
author will also be appearing at psychology and bioethics
conferences in the US (San Diego) and UK (London)
Simultaneous eBook publication and promotion
Postcards available
Possible promotion through the Scientific American and BOMC2 book
clubs
Academic marketing plans include Consortium subject catalog and
Required Reading newsletter advertising
Giveaways through Goodreads and LibraryThing
Promotion through the author’s website (www.jonathandmoreno.com)
and through his blogs at the Huffington Post and Psychology
Today
Promotion through BLP’s social media networks and website
(www.blpress.org)
Additional promotional support from the Center for American
Progress
Video trailer in development
Blurb in from Gerry Spence and likely from Todd Gitlin, Tim
O’Reilly, and more TBD
Marketing and publicity efforts supported by Molly Mikolowski of A
Literary Light
NOTE: Boing Boing has been running a comic biography series about
underground publisher John Wilcock by comic artists Ethan Persoff
and Scott Marshall. On October 24, 2013 and October 31, 2013, their
panels covered Wilcock’s experience with “Woody Allen and Dr.
Moreno’s Theater of the Psychodrama,” featuring J.L. Moreno’s
development of psychodrama and Woody Allen’s involvement in one of
his psychodrama sessions.
Jonathan D. Moreno is a philosopher and historian who has advised many governmental and business groups and served on a presidential transition team. He is the author and editor of numerous seminal books, including Mind Wars: Brain Science and the Military in the 21st Century and The Body Politic: The Battle Over Science in America. Called the "most interesting bioethicist of our time" by the American Journal of Bioethics, Moreno is a professor at the University of Pennsylvania, a member of the UNESCO International Bioethics Committee, a Senior Fellow at the Center for American Progress, and a regular contributor to the Huffington Post and Psychology Today. He divides his time between Philadelphia and Washington, DC.
"[Jonathan] D. Moreno's book is an especially engaging read, particularly for his attention to the effects of his father's work on popular culture, and his ability to recount anecdotes from childhood, such as that he literally 'grew up in a mental hospital.' ... Read [Impromptu Man] for an intimate account of what it was like to grow up in the Moreno family and how one might imagine, in serendipitous ways, that experience may have led to J. D. Moreno's eminent career as a professor of bioethics." --PsycCRITIQUES "No matter in what direction you turned, J.L. Moreno was there: a creative, charismatic force, challenging the psychiatric hegemony of the times and daring to create theory and methods to promote growth in individuals, groups, and society... [Impromptu Man] should be required reading for all graduate students and group practitioners in this field." --Group Psychologist "Fascinating... Instead of a couch, [J.L. Moreno] used dramaturgy: a stage, role players, and an audience to put the patient's concerns into heightened awareness and action. Woody Allen, Dustin Hoffman, and Alan Alda were among many theater people who attended Moreno's psychodrama demonstrations... The essence of Moreno's contribution to dramaturgy is that theater is spontaneous, co-creative, authentic, and transformative action." --Broad Street Review "A candid, engaging biography of an important pioneer in social psychology." --Library Journal "An adept introduction to an innovative thinker." --Kirkus Reviews "Well researched... Between the Encounter movement of the 1960s, military morale, humanistic psychology, Second City improv, and psychodrama training for trial lawyers, J.L.'s influence appears across domains and 'it's hard to exaggerate the extent to which [his] pioneering ideas have penetrated the culture' since." --Publishers Weekly "Jonathan D. Moreno has written an informative book about an amazing man who, over one hundred years ago, saw improv theater as a way to change the world. Today his ideas are more relevant than ever." --JONATHAN FOX, founder of Playback Theatre and editor of The Essential Moreno "Impromptu Man captures the remarkable impact of a singular genius, J.L. Moreno, whose creations--the best-known being psychodrama--have shaped our culture in myriad ways, many unrecognized. The record will be set straight for all time by this can't-put-down biography, a tribute by Jonathan D. Moreno to his father's masterly legacy." --DANIEL GOLEMAN, author of Emotional Intelligence: Why It Can Matter More Than IQ "A splendid account of one the most creative social scientists of the twentieth century. Impromptu Man is filled with fascinating anecdotes, many of them about famous and infamous people, and brilliant insights as to how Moreno's work transformed vast segments of society and eventually eluded his control. This book is frank, funny, fascinating, and long overdue." --STANLEY KRIPPNER, PhD, Professor of Psychology, Saybrook University "A captivating memoir cum sixties cultural history by the son of the radical but forgotten psychotherapist who planted the vibrant seeds of our social network society." --SALLY SATEL, MD, coauthor of Brainwashed: The Seductive Appeal of Mindless Neuroscience "Jonathan D. Moreno's thoughtful assessment of his father, J.L. Moreno, pays overdue tribute to a pioneering maverick in psychology whose concept of 'psychodrama' also made an important impact in the arts. Tracing Moreno's connections with and influence on such organizations as the Provincetown Players, the Civic Repertory, the Group Theatre, the Federal Theatre Project, and the Actors Studio, this intriguing book adds a new layer to our understanding of progressive American theatre in the 1930s and beyond." --WENDY SMITH, author of Real Life Drama: The Group Theatre and America, 1931-1940 "J.L. Moreno, who fathered psychodrama, set a new world in motion. I doubt he ever dreamed his life's work would change the lives of trial lawyers and the people they represent, providing us with a new way to communicate and give justice a chance. This book restores him to his rightful place in history." --GERRY SPENCE, author of How to Argue and Win Every Time and founder of Trial Lawyers College "J.L. Moreno was a pioneer of twentieth-century theater and psychotherapy. A remarkable work, Impromptu Man should be required reading for therapists and dramatists alike." --JEFFREY K. ZEIG, PhD, founder and director of The Milton H. Erickson Foundation
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