About the Author

Jeffrey Caldewey and Chuck House are the cofounders of Icon Design Group, an internationally acclaimed design and marketing firm specializing in brand development of wine labels. They have clients on five continents and have designed labels for numerous wineries, including Chateau Montelena and Frog's Leap.

Reviews

""The wine label is part symbol, part memory, part storytelling. The package personifies not only the personality of the product, but it has the power to transform our own sense of identity." Caldewey and House have shaped and influenced the evolution of the international wine label, and developed the concept of the wine package as both a work of art and a commercial enterprise -- Robert Mondavi "Robert Mondavi Winery"