...for Entrepreneurs
About the author
Acknowledgements
Introduction
PART ONE: GETTING READY TO GROW
1: Turn your dreams into reality
2: You’re not alone – delegate to grow
PART TWO: GROWING YOUR PEOPLE
3: Developing skills and knowledge
4: Hiring the best
5: Inspiring commitment
PART THREE: GROWING CUSTOMERS
6: The foundation of growth – customer retention
7: Marketing investments that work
8: 21 ideas for promoting your business on budget
9: DIY online marketing that boosts sales
10: Mastering the art of sales
PART FOUR: GROWING YOUR FINANCES AND STAYING LEGAL
11: Cut your outgoings
12: Financing growth
13: Stay on the right side of the law
The end--and the beginning
Index
Alex Blyth is a freelance journalist who has spent many years writing for publications in the small business and enterprise sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week, Print Week, and so on. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.
Before he become a freelance journalist he managed a small business. He recruited trained and managed a team of 20 people, and was responsible for a client base worth £1.5 million. During that time he faced many of the issues that his book will address.
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