Introduction: What is the biggest barrier to corporate sustainability? 1. Why sustainability programmes fail 2. The Green Jujitsu approach 3 Providing information 4. Engaging emotionally 5. Nudging people onto the right path 6. Human resources issues Conclusions Annex: Group exercises References
Gareth Kane offers a refreshing look at strategies to engage people and embed sustainability within the culture of any organization. His book gets straight to the heart of the matter - it is people that will make this happen therefore understanding the psychology of engaging people through their individual strengths and interests is key. We have applied some of these practices within our organization to great effect. -- DR SEAN AXON, Group Sustainability Director, Johnson Matthey PLC Whilst gently poking fun at some of the green cliches that make us cringe, Green Jujitsu is simply structured, straight to the point, and provides practical tools of genuine help. Full of vivid examples, this book guarantees that you will remember not one, but several tips for success. -- SURRIE EVERETT-PASCOE, CSR, Environment and Product Safety, Canon
GARETH KANE is an internationally-recognized environmental and sustainability expert. He has appeared as a media pundit on sustainability issues on, for example, the BBC Six O'Clock News, Countryfile, The Politics Show and local radio.
"Gareth Kane offers a refreshing look at strategies to engage people and embed sustainability within the culture of any organisation. His book is concise and easy to digest, and gets straight to the heart of the matter - it is people that will make this happen therefore understanding the psychology of engaging people through their individual strengths and interests is key. Gareth provides thought-provoking examples of good practice and pitfalls. We have applied some of these practices within our organisation to great effect. This is valuable reading for any organisation embarking on sustainability strategy, and provides a reality check for those for whom sustainability is more established. This book will help you make changes that stick, and become part of your organisation's culture." DR SEAN AXON, Group Sustainability Director, Johnson Matthey PLC "Whilst gently poking fun at some of the green cliches that make us cringe, Green Jujitsu is simply structured, straight to the point, and provides practical tools of genuine help. Full of vivid examples, this book guarantees that you will remember not one, but several tips for success - I shall definitely be putting some of Gareth's ideas into practice at Canon." SURRIE EVERETT-PASCOE, CSR, Environment and Product Safety, Canon
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