The best-selling BUILT TO LAST answered the question of what it takes to build an enduring, great company from the ground up. GOOD TO GREAT answers an even more compelling question- can a good company become a great one and, if so, how?
Jim Collins left the Stanford Graduate School of Business in 1995 to set up a management laboratory in Colorado. He has worked with senior executives and CEOs from over 100 corporations including Starbucks Coffee, Time Warner, Johnson & Johnson and E-loan.com. He is co-author of the best-selling Built to Last - which has been on the Business Week bestseller list for 57 months, sold 500,000 copies in the US alone and has been translated into 17 languages.
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