Contents Foreword Introduction Acknowledgements About the Authors Chapter 1 Setting the Scene Setting your Goal Preparing your Own Organisation Chart Developing your Objectives Chapter 2 Sales and Marketing Getting It Getting Ready Getting Out There Getting Connected Getting Referred Getting Known Getting the Whole Picture Getting Sales Getting More Sales Getting Better Getting into Retail Getting into the Public Sector Getting New Products and Services Chapter 3 Resources and Support Functions People Finance IT Premises, Plant and Equipment Purchasing and Stock Control Administration Legal Issues Business Continuity Chapter 4 Managing Yourself Attitude and Mindset Time Management and Getting Organised Delegation and Managing Staff Management Meetings Coaching and Professional Development Taking Care of Yourself Chapter 5 The Growth Plan Evaluation (SWOT Analysis) Writing and Reviewing the Plan Financing your Growth And Finally - The MOMENTUM Programme
Doug D’Aubrey and Matthew Chuck are directors of Executive Training and Consultancy Ltd, a consultancy offering the small business sector practical, affordable help backed by a unique guarantee of increased profitability. Following the Momentum programme, on which this book is based, dozens of small business owners have become successful and gone on to achieve their dreams.
'This is a must-have guide book for small to medium businesses. It
provides a comprehensive, but easy-to-follow and very practical
framework to identifying your strengths and weaknesses as a
business. It demonstrates how to work with them to grow to your
full potential and reach your goals.'
*Marianne Henio – art historian, writer and critic*
'Just what you would expect from Doug and Matthew – a no-nonsense,
practical, and down-to-earth book that distils their combined
experience of dealing with the SME business sector. An excellent
book, well worth reading and, more importantly, implementing!'
*Peter Roper – award-winning speaker, best-selling author and
business strategist*
|
Ask a Question About this Product More... |
|
