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The Franchise
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About the Author

Terry Pluto is a sports columnist for The Plain Dealer. He has twice been honored by the Associated Press Sports Editors as the nation's top sports columnist for medium-sized newspapers. He is a nine-time winner of the Ohio Sports Writer of the Year award and has received more than 50 state and local writing awards. In 2005 he was inducted into the Cleveland Journalism Hall of Fame. He is the author of 23 books, including The Curse of Rocky Colavito (selected by the New York Times as one of the five notable sports books of 1989), and Loose Balls, which was ranked number 13 on Sports Illustrated's list of the top 100 sports books of all time. He was called "Perhaps the best American writer of sports books," by the Chicago Tribune in 1997.

Reviews

A fast break the moment that you open the book. Pluto and Windhorst double team James, as only they can and give you accurate, detailed information that only adds to the legacy of the young Superstar. The final chapter of this young man's career hasn't been written but the journey up to now has sure been excited and we are all "Witnesses."--Wesley Chism"BlackAthlete.net" (09/29/2009)

Anybody with access to the NBA's highlight reel knows how well James plays. But fans know less about how teams are constructed, dismantled, and reconstructed, and how challenging it must be to build a group comprised of stars, role players, has-beens, deluded rookies, born-agains, and self-absorbed wackos into a team that wins a lot more often than it loses. "The Franchise" gives us a look at that process.--Bill Littlefield"National Public Radio" (02/09/2008)

Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers' front office, revealing how championship contenders are built (often, as in Cleveland's case, by trading or selling as many players from a mediocre team as possible to save enough money and become bad enough to secure a number-one draft choice to land a player who might become the team's savior).--Jim Burns"Library Journal" (05/01/2008)

Offers about as close to an insider's perspective of events as possible. Pluto, a sports columnist for the Plain Dealer and the author of more than 20 sports books, brings decades of experience to the project . . . Windhorst has been covering this story since well before Lebron appeared on the national media radar, gaining access, and it shows.--Alex Rubin"Free Times" (01/30/2007)

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