Table of Contents

-: Foreword -: Preface Part I: Food Tourism And The Tourist 1: Introduction 2: The Changing Tourist Part II: Farm Produce And Agritourism 3: On-Farm Marketing and Activities 4: Off-Farm Marketing and Retailing 5: Agri-Entertainment or Agri-Tourism 6: Accommodation Part III: Food Tourism – The Wider Picture 7: Independent Garden Centres and Nurseries 8: The Food Offer Part IV: Marketing And The Future 9: Marketing 10: The Future of Food tourism Appendix 1: Culinary, Retail and Tourism Terms Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community

About the Author

John Stanley is always at the forefront of change in the horticultural and agricultural industry around the world. Considered by many to be the world's leading horticultural consultant due to the sizeable economic returns he helps his clients achieve, he has been described by his clients as "The Retail Guru".