Alberto Bassi is an expert on the history and criticism of design and is an associate professor and director of Industrial Design at the University IUAV in Venice and the University in San Marino. He is a member of the editorial staff of Casabella.
"...an impeccably detailed visual celebration of Italian
food..."
—Design Observer
"An accessible introduction to the design of Italian food branding,
packaging, advertising, and marketing, covering all of the most
iconic Italian foods, from Nutella to Illy coffee. This fascinating
book delves into the innovative and visually stimulating world of
top Italian foods. As the renowned designer Ettore Sottsass once
said, “Eating necessarily involves a creative process. In this
sense it lies within the realm of the design profession.” Eighty
well-known Italian food products from the nineteenth century to the
present day have been chosen and placed in broad historical
contexts. The book tells the story of all the design phases of each
item—from the initial conception of the idea to its shape,
packaging, communication, and advertising. A range of visuals,
including original projects drawings, posters, and magazine and
television advertisements accompany informative text discussing the
role of each brand and its impact on consumers’ personal habits.
Featuring a broad selection of products, such as as Parmiggiano
Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes,
Barilla pasta, San Pellegrino water, and Nutella, this book is
perfect for advertising professionals, graphic designers, brand
managers, product designers, and anyone with an interest in Italian
food and design"
—GrainEdit.com
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