Introduction Part 1: A Meaningful and Joyful Essence 1. Flair Sells 2. A Meaningful and Joyful Essence Makes Flair Easy Part 2: Six Attributes of Effective Flair 3. Tell a Story 4. Entertain 5. Create an Experience 6. Be Sincere 7. Embrace Excellence 8. Energize the User and Audience Part 3: How to Add Effective Flair 9. Understand the Essence of Your Product, Service, or Everyday Work 10. Add Flair to Achieve the Meaningful and Joyful Essence 11. Validate that the Flair Excites 12. Integrate and Iterate Defining Essence, Adding Flair, and Validating Flair Part 4: How to Create Flair and Have Fun 13. An Assemblage of Ways to Create Flair 14. Have Fun with Flair, and Let the Essence Help You References Index About the Authors
Jim Poage, Ph.D., is Founder/President of JLP Performance Consulting. His practice focuses on improving organization productivity and creating an emotional connection with customers. An expert on the interactions of technology and users, he has authored articles for business and technical journals and has spoken at numerous conferences. He holds a Ph.D. from Harvard University School of Engineering and an M.S. and B.S. in Electrical Engineering from Stanford. Jim lives in Lexington, MA. Jennifer Poage is a fashion designer working on her M.A. at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and adidas. She has a B.A. in Art History from Drew University, an A.A.S. in Fashion Studies from Parsons School of Design, and a Business Essentials Certificate from the University of North Carolina's Kenan Flagler Business School. Jennifer lives in London, United Kingdom.
Flair does quite an unusual thing by introducing a new word to the management literature - one that is both useful and, thankfully, not too difficult to put into practice. Jim and Jennifer Poage have done a fine research job in presenting examples of using flair and how valuable flair proves to be in designing and promoting products and services as well as boosting sales and delighting customers. A very interesting book well worth the reader's attention. - LAURENCE PRUSAK, former Executive Director of IBM's Institute for Knowledge Management and author of Working Knowledge, Knowledge in Organizations, and What's the Big Idea Flair is to product and service as charisma to a person. A must read for anyone interested in interacting with others. - YU-CHI (LARRY) HO, Professor Emeritus, Harvard University, School of Engineering and Applied Science
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