Part One: The Five Fundraising Strategies.
1. Growth.
2. Involvement.
3. Visibility.
4. Efficiency.
5. Stability.
6. How the Five Strategies Work in the Real World.
Part Two: Choosing the Right Fundraising Strategy for
YourOrganization.
7. Getting a Fix on Your Organization's Vision.
8. Translating Vision into Goals.
9. Matching Goals to Fundraising Strategy.
10. Setting Achievable Objectives.
11. Exploring the Future with Scenario Planning.
Part Three: Making Your Fundraising Strategy Work: Tactics
andTechniques.
12. How Much Should Fundraising Cost.
13. The Costs and Benefits of Fundraising Tactics.
14. Choosing the Right Fundraising Tools for YourOrganization.
15. Evaluating Your Success: The 10 Benchmarks of
SuccessfulFundraising.
16. How Much Are Your Donors Worth.
17. Are You Investing in the Future?
MAL WARWICK, consultant, author, and public speaker, is the founderor cofounder of four affiliated companies: Mal Warwick &Associates, Inc.; Share Group, Inc.; donordigital.com LLC; andResponse Management Technologies, Inc. These companies provide awide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick is the author or editorof ten books on the topic of fundraising, including The FiveStrategies for Fundraising Success.
"Mal Warwick has done it again! Read this book and follow the
fivestrategies--and you will be certain of success. Whatever stage
youare in your career, this book will chart a precise road map
forgreater production and towering results. The field's most
prolificwriter makes it marvelously understandable in a book that's
easyand fun to read." (Jerold Panas, consultant and author
ofMega-Gifts and Born to Raise)
"Mal gets right into the subject with pointed clarity--a
Warwicktrademark I value highly. He addresses his topics point by
point,explains each, demonstrates how they work with realistic
examples,and moves on quickly. You want to keep reading to his next
point tosee where it leads. You don't have to agree but you will
have tothink about how each point might be used in your
ownorganization.... Mal moves up the bar again with new
performanceevaluation and measurement tools by demonstrating how
his fivestrategies spell fundraising success." (James M.
Greenfield, authorof Fund-Raising: Evaluating and Managing the Fund
DevelopmentProcess)
"Warwick's newest book mixes effective techniques he has testedover
decades and his clear analysis of human motivations.
Veteranfundraisers will get Warwick's invaluable worksheets to
evaluatetheir work. New professionals will get a candid portrayal
of thepitfalls to avoid. Everyone will get a great overview
offundraising to make the best choices about raising money
forpermanent, powerful organizations." (Joan M. Flanagan,
consultantand author of Successful Fundraising)
"Warwick's extensive experience in nonprofit consulting is
evidentin this practical guidebook on fundraising. Particularly
helpfulare the case examples which illustrate his five
fundraisingstrategies and the pitfalls inherent in adopting
strategies thatare inconsistent with the organization's mission and
long-termgoals. The book is an easy read for those interested in
nonprofitdevelopment, whether or not they are experienced
fundraisingprofessionals." (Paulette V. Maehara, CFRE, president
and CEO,National Society of Fund Raising Executives)
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