SIR ROBERT WORCESTER is the founder of Ipsos MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King's College London. PAUL BAINES is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. MARK GILL advises governments and organisations around the world on public opinion research.
"We are beset by shock votes, and the "Explaining" series is vital in telling us what happened and why. This book provides an essential explanation of the Vote Leave referendum shock. We don't yet know if Cameron's Catastrophe will be that of the nations, but those who don't learn from contemporary history are doomed to repeat it.' Adam Boulton, Sky News; "Explaining Cameron's Catastrophe shows how the Brexiteers caused a revolution in British politics. It is indispensable for anyone seeking to understand public opinion in Britain; and no one understands public opinion better than Bob Worcester." Vernon Bogdanor, Professor of Government, Kings College, London
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