Table of Contents

PART 1: Introduction
1: Entrepreneurship defined
2: The entrepreneurship environment
PART 2: The entrepreneurial process
3: Creativity and generating new business ideas
4: Opportunity recognition and evaluation
PART 3: New venture creation
5: Information in Small Business Environment
6: Entrepreneurial strategy
7: Business start-up
8: Franchising
9: Business ethics and social responsibility
10: Basic financial concepts
11: Financial planning and forecasting
12: The business plan
13: Entrepreneurial management team
14: Marketing
15: Operations
16: Human resources
17: Legal aspects
PART 4: Managing the venture
18: Business cycles and the entrepreneur
19: Managing growth and harvesting
20: Corporate entrepreneurship
21: Turnaround and failure
22: Contemporary issues

About the Author

Dr. Isa van Aardt is Management, training and research consultant and part-time lecturer in Entrepreneurship, Social Impact Assessment, Financial and Strategic Management at various institutions.

Dr. Stefan Bezuidenhout is Lecturer in Financial Accounting in the Department of Accounting, Faculty of Economic and Management Sciences, University of Pretoria.