About the Author

RENNY MCPHERSON is an entrepreneur and investor who has cofounded and built three businesses: RedOwl Analytics, The Twenty, and N2 Communications. Earlier in his career, Renny served as a Marine Corps officer and worked in policy at RAND. Renny holds an MBA from Harvard Business School and an undergraduate degree from Harvard College. Renny's work has been profiled on or appeared in the Washington Post, the Discovery Channel, National Public Radio, Inc.com, and The Freakonomics blog. His writing has been featured in the Boston Globe, the Washington Times, Harvard Business Review online edition, and the Huffington Post. He lives in the Washington, DC, area.