Publicity
National print media: Woodcraft Magazine – 125,000 circ.; Fine
Woodworking – 160,000 circ.; Woodworker’s Journal – 140,000 circ.;
Woodshop News – 52,000 circ.; Canadian Woodworker – 110,000 circ.,
Popular Mechanics – 500,000 circ.
Blogs targeting woodworking such as: The Wood Whisperer, Close
Grain, Modern Woodworker’s Association, Woodworking for Mere
Mortals, The Minimalist Woodworker, American Craftsman Workshop,
Woodcraft, Canadian Woodworking, Fine Woodworking Knots, Matt’s
Basement Workshop, Stumpy Knubs
The Drunken Woodworker website will feature book; email and You
Tube blasts to 60,000 subscribers
Woodcraft will feature book; email blasts to 200,000
subscribers
Social Media promotion through: Facebook --
https://www.facebook.com/drunkenwoodworker; Twitter –
https://www.twitter.com/drunkenwoodworker; Tumblr –
drunkenwoodworker.tumblr.com
Advertising - Confirmed: Print in Woodcraft Magazine, Publishers
Weekly, Library Journal; Online advertising on The Drunken
Woodworker.com, Woodcraft.com, Fine Woodworking, Wood Whisperer
Advertising - Targeted: Print in Fine Woodworking, Woodworker’s
Journal, Popular Woodworking, Canadian Woodworking…Online on
TheWoodWhisperer and other top blogs, Publishers Weekly, Shelf
Awareness
Promotion - Confirmed on The Drunken Woodworker (author), Lee
Valley Tools, Rockler, and Woodcraft.com
Website publicity and book give-away on: The Drunken Woodworker and
Top 50 blogs/websites including, The Wood Whisperer, Fine
Woodworking.com, Woodworking for Mere Mortals, Woodworker’s
Journal, Canadian Woodworker.com, American Craftsman Workshop, and
The Minimalist Woodworker
Niche marketing to: Students at woodworking schools, attendees of
The Woodworking Shows, Woodworking In America Conference, Maker
Faires, Modern Woodworking Association Events/Symposiums,
Email blasts to nationwide woodworking clubs
David Picciuto, also known as the Drunken Woodworker, spent 10 years working for marketing agencies, designing and developing websites in Toledo, Ohio. Five years ago, in an effort to have his photography professionally framed for an art show, he was shocked at the cost and decided he could do it himself. David started watching woodworking shows on YouTube and never stopped. He never did make those picture frames but his life was changed. Now, David is a full-time online content creator, designing, creating and teaching the art of woodworking on his website DrunkenWoodworker.com. Incorporating his art, videography, and photography backgrounds, DrunkenWoodworker teaches the beautiful craft of woodworking through information and inspiration while also providing a community platform for sharing projects and conversing with like-minded makers. David currently lives in Toledo, OH.
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