GEOFFREY COLON is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy Mather.
"Change is coming from all aspects of business and technology, and
everyone is scrambling for their share of the new landscape. Colon
attempts to make sense of how it's all occurring." -Ad Pulp
"The book's excellent cases are constructed to engage readers. The
text abounds with boxed tweets that act as oysters presenting their
pearls of wisdom." --Choice
..".This book will turn your world upside down...If you know
anything about marketing or like me are a truly passionate advocate
of the subject, it will blow your mind." --PCB007
"Colon brings a fresh view to marketing in this provocative and
useful book." --Success Magazine
"If you want to see where marketing is truly headed...I guarantee
that you will look back on reading this book as a milestone in your
career." --Artillery Marketing
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