Bob Latchford was born in Birmingham in 1951 and started his professional football career with his home town club, Birmingham City, as a teenager. A strong, powerful, traditional English centre forward he became one of the most coveted players in the country, and it took a British record transfer fee to bring him to Everton in February 1974. In total he scored 138 goals in 289 Everton appearances in a seven year spell at Goodison, also earning 12 England caps. He later played for Swansea, NAC Breda, Coventry, Lincoln City and Newport County, finishing up at Merthyr Tydfil. He returned to St Andrews as a youth coach in the mid-1990s, but subsequently turned his back on football following the death of his wife. He now lives in Germany with his partner and two youngest children.
"A Different Road is an apt title for a book that avoids
mudslinging and controversy and instead provides a meticulous and
intelligent document of the real life of a professional footballer
in the 1970s." -- When Saturday Comes
"A Different Road provides a tantalising sense of how Everton might
just have become the forsce and the name in the world game that
Liverpool proved to be, had they only managed to make their greater
spending count on the pitch" -- Ian Herbert, The Independent
"He really was Everton's Roy of the Rovers" -- BBC Radio Manchester
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