$2,500 marketing and publicity budget Launch event to be held in Victoria, BC, possibly at Munro's (independent bookstore) Advance Review Copies will be available Features in Herizon magazine Advertising in Canadian Literature, BC Bookworld Promotion on the author's website Publicity and promotion in conjunction with the author's speaking engagements and readings at festivals, including Leacock Summer Festival Social media campaign: LibraryThing, Facebook, Twitter, Goodreads, Tumblr Promotion on the Talon website www.talonbooks.com
M.A.C. Farrant is the author of fourteen works of fiction, non-fiction, memoir, and over one hundred book reviews and essays for the Vancouver Sun and Toronto Globe & Mail. Her memoir, My Turquoise Years, which she adapted for the stage, premiered April 4 to May 4, 2013 at the Arts Club Theatre's Granville Island Stage in Vancouver, British Columbia. Her novel, The Strange Truth About Us: A Novel of Absence, was chosen by The Globe & Mail as a Best Book of 2012. The World Afloat: Miniatures, a collection of very short fiction, won the City of Victoria Book Butler Book Prize for 2014. A full-time writer currently residing in North Saanich, B.C., Farrant's work as been nominated for many awards, including the Commonwealth Writers Prize, Ethel Wilson Fiction Prize, Van City Book Prize, National Magazine Awards, Gemini Awards for the Bravo short film adaptation of her story "Rob's Guns & Ammo," Victoria Book Prize, and two Jessie Richardson Theatre Awards for her play My Turquoise Years, among others. She has taught writing at the University of Victoria, Victoria School of Writing, and Banff Centre for the Arts, and was writer-in-residence at Macquarie University in Sydney, Australia. She has been described in print on numerous occasions as "the bizarro Alice Munro."
“A beguiling, quirky delight … Ever-whimsical and confidently
left-field. … It is fully possible to discern serious intent behind
the book’s gleeful riffling through cultural ephemera; the odd
humor, off-center observations, and clever wordplay anchor the book
… A tilted or askew vision operates throughout and takes readers to
unexpected but rewarding places.”
—Publishers Weekly
“Hilarious, absurd, these pieces of micro-fiction are like a mirror
held up to the reader’s life. Farrant’s spare prose packs full
stories into a few short paragraphs that you will be thinking about
for weeks afterwards. She has her finger on the pulse of our
times.”
—City of Victoria Butler Book Prize jury, 2017
"Farrant’s work is infused with iconoclastic innovation."
– Globe & Mail
“Once again M.A.C. Farrant has delivered a packet of fictional
snippets with heft. … Grounded in the everyday, Farrant’s
observations reveal the unusual in the usual, and she does it with
her charming and quirky sense of humour. … Farrant has her finger
firmly on the pulse of contemporary life and can see both its
beauty and its flaws, and they’re often the same thing. … The Days:
Forecasts, Warnings, Advice is great fun, but it also makes you
look at the world in a fresh way.”
—Vancouver Sun
“Nimbly walking the tightrope between prose and poetry …
knife-sharp narratives … an odd, Alice in Wonderland-esque calendar
… You can feel you’re growing older in the few hours it takes to
read these tales. … a book that doesn’t give the brain a moment’s
rest.”
—Pacific Rim Review of Books
“The short prose pieces in this new collection are sharp and
shapely embodiments of the old adage ‘Less is more.’ Here M.A.C.
Farrant curates her own brilliant and uneasy theory of modern life
where every day is ‘a combination of breath and panic and
glory’.”
—Diane Schoemperlen
"One of the best humorists in the land."
– Ottawa Citizen
"Canada’s most ascerbic and intelligent humorist."
– BC Bookworld
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