About the Author

John Simmons is an independent writing consultant and creative business writer-in-residence for Lever Faberge. He is the author of "The Invisible Grail" and the director of training at The Writer, a London-based center for writing in business. He is also a founding member of 26, a nonprofit association that champions the cause of writing in business, and he has worked as the verbal identity director of Interbrand, the largest brand consultancy in the world.