Foreword by Guy KawasakiAcknowledgments1. Customer Evangelism: A Manifesto2. When Customers Believe3. Customer Plus-Delta: Understanding the Love4. Napsterize Your Knowledge: Give to Receive5. Build the Buzz: Spreading the Word6. Create Community: Bringing Customers Together7. Bite-Size Chunks: From Sampling to Evangelism8. Create a Cause: When Business is Good9. Hot Marketing Now: Krispy Kreme Doughnuts10. The High-Flying Solutionman: SolutionPeople11. The History Lessons of O'Reilly's Wars: O'Reilly & Associates12. The New Mavericks of Marketing: The Dallas Mavericks13. A Bear Market for Retailing: Build-A-Bear Workshop14. A Cause, Not Just an Airline: Southwest Airlines15. The Billion-Dollar Cause: IBM16. Customer Evangelism Workshop AppendixesEndnotesReferencesIndex
Ben McConnell and Jackie Huba, authors of Citizen Markters and Creating Customer Evangelists, popularized the term "customer evangelism. #8221; The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world #8217;s smartest business thinkers. They live and work in Chicago.
"Word-of-mouth advertising and selling is the most powerful form of marketing, the least expensive, and the hardest to achieve. This book is packed with ways to get your customers to spread the good word, and to do so with evangelistic fervor." #8212;Jeffrey J. Fox, author of How to Become a Rainmaker and How to Be CEO "The most attractive alternative to advertising is the mouth of the customer. How to harness your customers and turn them into mouthpieces for your brand is the subject of McConnell and Huba's thoughtful, insightful book, which is filled with convincing case histories." #8212;Al Ries "How do you create customer evangelists? To answer this question, McConnell and Huba went right to the source #8212;the amazing companies that have been successful in this difficult task. The result is an inspiring and thorough book packed with real-life examples, action items, and insight." #8212;Emanuel Rosen, author of The Anatomy of Buzz
|
Ask a Question About this Product More... |
|
