Introduction
About the entrepreneurs
Acknowledgements
PART 1 Prepare for battle
Chapter 1 Blood brothers
Chapter 2 Genius or madness
Chapter 3 Telling stories
Chapter 4 A sacrificial lamb
Chapter 5 Bottle the highs to cope with the lows
PART 2 Taking the strain
Chapter 6 Cutting and re-cutting
Chapter 7 Slicing the lamb
Chapter 8 Friends, allies and mentors
Chapter 9 When jealousy is a good thing
Chapter 10 Pals or partners
PART 3 In the danger zone
Chapter 11 Challenging your own assumptions
Chapter 12 Loving the middleman
Chapter 13 Not knowing
Chapter 14 Going with your gut
Chapter 15 Finding your North Star
Chapter 16 Don’t spare the rod
PART 4 Dusk or dawn
Chapter 17 Building the right family
Chapter 18 In the red or in the black
Chapter 19 Killing your baby
Chapter 20 Champagne
Chapter 21 Getting out of the ditch
Chapter 22 Homerun
Summary: Bittersweet
Chris Robson is a CEO and a serial entrepreneur. He has a track record of creating significant growth and profit across a range of marketing services, digital and media businesses. In the 80’s Robson cut his teeth with Hanson before becoming the youngest Director of advertising agency DMB&B. After completing an MBA at London Business School, he built up and floated the Internet services company, Syzygy, on the German Stock Exchange in 2000, raising 55m€ and with a market valuation of 240m€. He is a Founding Director of Ink publishing, the world’s largest producer of in-flight media and was CEO of Edengene the leading growth and innovation consultancy where he advised companies like Coca-Cola, Unilever, GSK, PepsiCo, RBS, Santander, O2 & J&J. More recently he co-founded the You Wish Group, providing innovative Internet services to large companies and raising investment for a new service launching in autumn 2010.
|
Ask a Question About this Product More... |
|
