Preface The Concept Application Data Bases Use of Technical Data Bases Use of Non-Technical Data Bases Using Technical and Non-Technical Data Bases Together Designing a Computer Search Creative Use of Data Bases Evaluating the Accuracy of Information Disinformation Analysis of Search Results Ethics Security of Information Cost-Effectiveness of Data Bases Appendix Glossary Bibliography
CAROLYN M. VELLA is President and founder of the Helicon Group, Ltd.
JOHN J. MCGONAGLE, JR., is Vice President of the Helicon Group, Ltd., as well as being an attorney and an economist.
?An absolutely indispensable playbook for anyone who has to compete
during the information explosion.?-Martin Sikora, Editor, Mergers
and Acquisitions
?An outstanding insight into the most ubiquitous of all
topics--information.... Competitive Intelligence in the Computer
Age represents a watershed in the manner in which executives will
make decisions in the future. Competitive Intelligence highlights
and reinforces the need for organizations and individuals to manage
their most essential asset--information. Competitive Intelligence
is the long awaited book which finally brings a sense of order to
the term information age.' Expertly written by two professionals in
one of the most exciting fields today, Competitive Intelligence
challenges the reader to think of information as a commodity.' The
authors deftly guide the reader through the intricacies of
databases, computer searches, and the stategies behind competitive
intelligence. Business executives and service professionals as well
as academicians will find this book invaluable.?-James M. Maskula,
Department of Marketing, Lehigh University
"An absolutely indispensable playbook for anyone who has to compete
during the information explosion."-Martin Sikora, Editor, Mergers
and Acquisitions
"An outstanding insight into the most ubiquitous of all
topics--information.... Competitive Intelligence in the Computer
Age represents a watershed in the manner in which executives will
make decisions in the future. Competitive Intelligence highlights
and reinforces the need for organizations and individuals to manage
their most essential asset--information. Competitive Intelligence
is the long awaited book which finally brings a sense of order to
the term information age.' Expertly written by two professionals in
one of the most exciting fields today, Competitive Intelligence
challenges the reader to think of information as a commodity.' The
authors deftly guide the reader through the intricacies of
databases, computer searches, and the stategies behind competitive
intelligence. Business executives and service professionals as well
as academicians will find this book invaluable."-James M. Maskula,
Department of Marketing, Lehigh University
|
Ask a Question About this Product More... |
|
