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Communications
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Table of Contents

Introduction 1


1 Business Communication: Issues for Management Accountants 5


The Changing Role of the CFO 5


CFO Responsibilities 6


Finding Insights in Data 7


Budgeting 7


Measuring Value 7


Managing Risk 8


Specific Communication Challenges CFOs Face 8


Explaining Complex Issues 8


Communicating With Investors 10


Core Skills for Management Accountants 11


Communication 11


Building Relationships 12


Participation in Training Programmes 12


Taking the Initiative to Learn 12


Meeting Expectations 12


Managing Change 13


Chapter Summary 13


2 Developing Communication Competence: From School to CFO 15


Communication Competencies 15


Communication in University Accounting Programmes 19


Career Paths in Accounting 21


Public Accounting 21


Management Accounting 22


Financial Accounting 23


Retaining the Next Generation of Management Accountants 23


Chapter Summary 24


3 Communication Skills


Purpose of Communication 27


Forms of Communication 29


Using Communication in Business 32


Measuring Results 34


Core Skills 34


Listening 35


Speaking 37


Writing 39


Nonverbal Communication 40


Metacommunication 40


Cross-Cultural Communication 41


Chapter Summary 42


4 Communicating in the Workplace 45


Face-to-Face Communication 45


Team Communication 46


Meetings 48


Written Communications 49


E-mails 49


Instant Messaging and Text Messaging 52


Memorandums 52


Letters 54


Phone 56


Chapter Summary 56


5 Write From the Start 59


Preparing to Write 59


Purpose 61


Subject 62


Audience 63


Delivery 65


The Write Mindset 66


Traditional Outlining 67


Alternatives to Traditional Outlining 68


Brainstorm Outline (Brainstorming) 69


Mind Mapping 69


Questioning 70


Free Writing 70


Context 70


Research 71


Chapter Summary 72


6 Writing the Report 75


Writing the First Draft 75


Writing Your Theme 75


Building Your Report Paragraph by Paragraph 76


Sections of a Report 79


Body 79


Executive Summary 81


Introduction 81


Conclusion 82


Recommendations 83


Editing 83


Chapter Summary 85


Appendix 6-1: Some Suggestions on How to Tighten and Strengthen Your Sentences 86


7 Presentations: Planning and Preparing 89


Planning 90


Outlining Your Presentation 91


Storyboard: A Visual Outline 91


Introduction 93


Transitions 95


Guidelines for Content 96


Developing a Content Outline: An Example 100


The Close 101


Chapter Summary 101


8 Presentations: Designing and Delivering 103


Preparing Notes for Your Presentation 103


Preparing Visuals for Your Presentation 103


Flip Charts 104


Whiteboards 104


Paper Handouts 104


Projectors 104


Slides 104


Designing Your Slide Presentation 105


Mix of Slides 105


Number of Slides 106


Design Elements 106


Colours 107


Presentation Design Example 108


Delivering Your Presentation 110


Preparation 110


Presentation Day 111


Conclusion 113


Resources 113


Chapter Summary 114


9 Social Media in Business 117


Benefits 118


Risks 119


Management Accountants and Social Media 119


Social Media Channels 121


LinkedIn 121


Twitter 122


Facebook 122


Google+ 123


YouTube 123


Internet 123


Company Website 124


Blogs 124


Podcasts 124


Video 124


Web Conferencing (Webinar) 125


Mobile Devices 125


Social Media Policy 125


Chapter Summary 127


Bibliography 131


Appendix A: Interviews 141


Appendix B: Corporate Accounting Career Paths 167


Appendix C: Business Proposals 171


Appendix D: Checklist for Writing Reports 177


Appendix E: Checklist for Presentations 179


Appendix F: Resources 181

About the Author

James Carberry is the principal of Carberry Communications, a business writing and editing service based in Portland, Oregon. He has been a corporate writer and editor, a business writer based in Singapore and, for 10 years, a staff reporter for The Wall Street Journal. Before joining the Journal, he was a reporter for newspapers in Berkeley and Riverside, California. Carberry is the co-author, with Stan Ross, of The Inside Track to Careers in Accounting, published by the AICPA®.

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